another definition in the dictionary:
Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.
Advertising_App-see Advertising Budget.
Trading_Down
adding a lower-priced version of a product to the range, generally to capture a new market segment not served effectively because the original version of the product was too expensive for it. See Trading Up.
see also:
Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...
another definition in the dictionary:
Retail_Advertis-advertising by retailers direct to consumers.
Regional_Brands-manufacturers' brands sold only in certain regions.
Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clien ...
another definition in the dictionary:
Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.
Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Contract_Law-the body of law relating to contracts.
Restraint_of_Tr
any action which damages in some way another's opportunity to carry on a business. ...
another definition in the dictionary:
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.
Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...
another definition in the dictionary:
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
