Marketing Dictionary

another definition in the dictionary:

Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.

RDC-abbrev. Regional Distribution Centre.

Trading_Stamps

a form of sales promotion used by retailers in which customers receive stamps or coupons in proportion to the amount of their purchases, the stamps can be redeemed later for merchandise.



see also:

Informational_L
a label which carries information including use instructions, precaustions and warnings, etc. See La ...

another definition in the dictionary:

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.

Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...

another definition in the dictionary:

Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...

another definition in the dictionary:

Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).

Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.

Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...

another definition in the dictionary:

Entry_Barrier-see Market Entry Barrier.

Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.

Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...

another definition in the dictionary:

Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.

Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.


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