Marketing Dictionary

another definition in the dictionary:

Cold_Calling-making a sales call on a client without an appointment.

Command_System-see Planned Economy, Controlled Allocation System.

Trading_Stamps

a form of sales promotion used by retailers in which customers receive stamps or coupons in proportion to the amount of their purchases, the stamps can be redeemed later for merchandise.



see also:

Depth_of_Produc
see Product Line Length. ...

another definition in the dictionary:

Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.

Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.

Personal_Income
the wages, salary, etc. earned by an individual. ...

another definition in the dictionary:

Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.

Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.

Exclusive_Agree
agreements between manufacturers and middlemen in which the latter are granted sole rights to distri ...

another definition in the dictionary:

Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.

Selective_Selli-see Selective Distribution.

Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...

another definition in the dictionary:

Per_Capita_Inco-average income per person in a population.

Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.

Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...

another definition in the dictionary:

Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.

Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.


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