another definition in the dictionary:
Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.
ADMA-abbrev. Australian Direct Marketing Association.
adding a higher-priced, higher-quality version of a product to the range, generally to increase sales of the lower-priced model through consumer association of its image with the more prestigious model. See Trading Down.
Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...
another definition in the dictionary:
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Broker
a marketing intermediary or middleman between buyer and seller, an agent. See Agent. ...
another definition in the dictionary:
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Buyer_Seller_In
the close relationship between buyers and sellers, especially in organisational markets, where buyer ...
another definition in the dictionary:
Brand_Map-see Perceptual Mapping.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...
another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Demand_Elastici-see Elasticity of Demand.
New_To_The_Worl
products which serve a purpose for which no product has previously existed. See New Products. ...
another definition in the dictionary:
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.