another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.
Trading_Up
adding a higher-priced, higher-quality version of a product to the range, generally to increase sales of the lower-priced model through consumer association of its image with the more prestigious model. See Trading Down.
see also:
Commission
a payment made to a salesperson based on a percentage of the value of the goods sold. ...
another definition in the dictionary:
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...
another definition in the dictionary:
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Limited_Decisio
see Limited Problem Solving. ...
another definition in the dictionary:
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Selective_Reten
the perceptual process in which people subconsciously are most apt to remember information that conf ...
another definition in the dictionary:
Competitive_Nic-a segment in a market in which a company can compete effectively.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
Deployment-the configuration or arrangement of a sales force into territories on some logical basis.
