another definition in the dictionary:
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Opportunity_Mat-a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.
the lowest-priced item in a product line. See Prestige Builder, Product Line.
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
another definition in the dictionary:
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
CIF-abbrev. Cost, Insurance and Freight.
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
another definition in the dictionary:
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Screening
an early stage in the new product development process when ideas for new products are sifted or scre ...
another definition in the dictionary:
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor. ...
another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...
another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.