another definition in the dictionary:
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Traffic_Builder
the lowest-priced item in a product line. See Prestige Builder, Product Line.
see also:
Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...
another definition in the dictionary:
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Recall-see Product Recall.
Pass_Up_Method
handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially ...
another definition in the dictionary:
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Exclusive_Assor
an assortment strategy in which a reseller decides to carry the product line of only one manufacture ...
another definition in the dictionary:
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Activity_Report
reports requiring salespeople to provide details (such as number of calls made, new accounts opened, ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to dev ...
another definition in the dictionary:
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.
