another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Recycling-the collection and processing of used materials for reuse.
Transactional_F
one of the three kinds of functions (with facilitating functions and logistical functions) performed by intermediaries in a marketing channel, transactional functions are the activities associated with buying products and reselling them, and the risks incurred in keeping the products in stock. See Facilitating Functions, Logistical Functions.
see also:
Social_Risk
concern or uncertainty in the buyer's mind that the purchase of the product under consideration will ...
another definition in the dictionary:
Business_Guides-journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Call_Planning
the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting o ...
another definition in the dictionary:
Significance-see Substantiality.
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Belongingness_a
the desire for love and affection from others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Date_Stamping-See Open Dating.
Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...
another definition in the dictionary:
Comparison_Adve-see Comparative Advertising.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Distortion
see Selective Distortion. ...
another definition in the dictionary:
RDC-abbrev. Regional Distribution Centre.
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
