another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
the price charged by one division of a large company for the shipment of its goods from one profit centre to another.
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a r ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Experience_Curv
see Learning Curve. ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their li ...
another definition in the dictionary:
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.