Marketing Dictionary

another definition in the dictionary:

Electronic_Shel-see Shelf-Talkers

Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.

Transfer_Price

the price charged by one division of a large company for the shipment of its goods from one profit centre to another.



see also:

Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...

another definition in the dictionary:

Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.

Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.

Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...

another definition in the dictionary:

Free_Samples-see Samples.

Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.

Causal_Research
marketing research which examines the cause-and-effect relationship among variables. ...

another definition in the dictionary:

Gross_Sales
the total revenue from all sales to customers in a specified period. ...

another definition in the dictionary:

Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.

Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.

Free_on_Board_P
a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-boa ...

another definition in the dictionary:

Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.

Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.


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