another definition in the dictionary:
Acid_Test_Ratio-one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.
Translation_Met
see Boomerang Method.
see also:
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
another definition in the dictionary:
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Bar_Code
an arrangement of lines and spaces in code form used to identify a product by style, size, price, qu ...
another definition in the dictionary:
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Drop_Shipper_
a marketing intermediary who receives orders from customers and forwards them to a producer for ship ...
another definition in the dictionary:
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Descriptive_Lab
a label on a product which announces the size, net weight, ingredients, composition, nutritional val ...
another definition in the dictionary:
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
