another definition in the dictionary:
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
an old term for a salesperson, a travelling salesperson.
Ethics
see Marketing Ethics. ...
another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Closed_Promotio-a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Demographic_Seg
the division of the heterogeneous population of a country into relatively homogeneous groups on the ...
another definition in the dictionary:
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Goods_Services_
the idea that products contain elements of both goods and services in varying degrees. ...
another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...
another definition in the dictionary:
Purchase_Allowa-see Off-Invoice Allowance.
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.