another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
an old term for a salesperson, a travelling salesperson.
Retailer_Cooper
a wholesaling operation established by a group of retailers to give themselves a buying advantage. ...
another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Knocking_Copy-advertising copy in which one manufacturer compares a product to the product of another, under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not 'disparage identifiable products, services or advertisers in an unfair or misleading way'. See Comparison Advertising.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opp ...
another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...
another definition in the dictionary:
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Comparison_Adve-see Comparative Advertising.
Consumer_Non_Du
a classification of frequently purchased consumer goods, non-durables are items which are consumed i ...
another definition in the dictionary:
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
Publicity-corporate or product promotion that is obtained free of charge.