Marketing Dictionary

another definition in the dictionary:

Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.

Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.

Travelling_Sale

see Traveller.



see also:

Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in t ...

another definition in the dictionary:

FIS-abbrev. Free-in-Store.

Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.

Marketing_Consu
independent marketing specialists hired by companies, usually on a short-term contract basis, to adv ...

another definition in the dictionary:

Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.

Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.

Brand_Awareness
see Brand Familiarity. ...

another definition in the dictionary:

Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.

Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.

Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...

another definition in the dictionary:

Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.

Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.

Sponsorship
see Corporate Sponsorship. ...

another definition in the dictionary:

Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.

Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster