Marketing Dictionary

another definition in the dictionary:

Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.

Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.

Travelling_Sale

see Traveller.



see also:

Sender
the originator of the message in the communication process, also called the Source. See Communicatio ...

another definition in the dictionary:

Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.

Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.

Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...

another definition in the dictionary:

Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.

Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.

Catalogue_Retai
retailers who mail catalogues to their customers and maintain showrooms where samples of the product ...

another definition in the dictionary:

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

Private_Treaty
a market agreement arranged by a buyer and seller in private negotiation. ...

another definition in the dictionary:

Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.

Bar_Code
an arrangement of lines and spaces in code form used to identify a product by style, size, price, qu ...

another definition in the dictionary:

Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.

Distortion-see Selective Distortion.


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