another definition in the dictionary:
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Travelling_Sale
see Traveller.
see also:
Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in t ...
another definition in the dictionary:
FIS-abbrev. Free-in-Store.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Marketing_Consu
independent marketing specialists hired by companies, usually on a short-term contract basis, to adv ...
another definition in the dictionary:
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Brand_Awareness
see Brand Familiarity. ...
another definition in the dictionary:
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
another definition in the dictionary:
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
