Marketing Dictionary

another definition in the dictionary:

Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.

Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.

Trend_Analysis

a forecasting method in which likely future sales are estimated by statistical analysis of previous sales patterns.



see also:

Formal_Product
see Actual Product. ...

another definition in the dictionary:

Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.

Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.

Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...

another definition in the dictionary:

Penetration_Pri-see Market Penetration Pricing.

Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.

Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...

another definition in the dictionary:

Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.

Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.

Customer_Orient
see ...

another definition in the dictionary:

Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.

New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.

Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...

another definition in the dictionary:

Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.

Automatic_Respo-see Routine Response Behaviour.


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