another definition in the dictionary:
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Media_Schedule-a plan which outlines when and how often a company will advertise.
a technique used in selling to assess the buyer's readiness to make a purchase decision. A trial close usually takes the form of questions that ask for decisions on minor selling points, if the salesperson gets favourable responses to these questions, he or she can more confidently attempt to close the sale. See Close, Minor Points Close.
Corporate_Objec
specific, realistic and measurable goals which an organisation plans to achieve within a given perio ...
another definition in the dictionary:
Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...
another definition in the dictionary:
Desk_Jobber-see Drop Shipper.
Product_Leverag-see Brand Leveraging.
Sales_Quota
the expected level of sales for a territory in a given period, a sales quota is the expression of a ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Marketing_Plann
a systematic approach to the achievement of marketing goals. Steps in the process include situation ...
another definition in the dictionary:
Competitive_Nic-a segment in a market in which a company can compete effectively.
Introductory_Al-see Slotting Allowance.
Financial_Lever
a measure of the extent to which a firm uses debt in its total capital structure, the higher the com ...
another definition in the dictionary:
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.