another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Trial_Objective
one of a three possible aims or objectives (with loading objective and loyalty objective) of a consumer sales promotion, purchasers are offered incentives to try a new product. See Loading Objective, Loyalty Objective.
see also:
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study. ...
another definition in the dictionary:
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Demographic_Var
see Demographic Characteristics. ...
another definition in the dictionary:
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
State_of_Being_
see Demographics. ...
another definition in the dictionary:
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
Consideration_S-see Evoked Set.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Personal_Sellin
a form of promotion utilising the services of a sales team, one of the major controllable variables ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
