another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
one of a three possible aims or objectives (with loading objective and loyalty objective) of a consumer sales promotion, purchasers are offered incentives to try a new product. See Loading Objective, Loyalty Objective.
Inventory
finished goods stored in a warehouse. ...
another definition in the dictionary:
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Order_Generatio
advertising, personal selling and sales promotion. ...
another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Buying_Power-the resources, especially financial, that customers have at a given time.
Commercial_Trav
a late nineteenth century term of American origin for a salesperson. ...
another definition in the dictionary:
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...
another definition in the dictionary:
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.