another definition in the dictionary:
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Trickle_Across_
the notion that the adoption of a particular fashion will spread horizontally within several socioeconomic classes at the same time. See Trickle-Down Concept, Trickle-Up Concept.
see also:
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...
another definition in the dictionary:
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Compensation-remuneration for work done on behalf of another.
Baby_Boomers
the generation of people born between 1946 and 1959, a period of explosive population growth in Aust ...
another definition in the dictionary:
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.
Reusable_Contai
a type of consumer sales promotion in which potential customers are encouraged to buy a particular p ...
another definition in the dictionary:
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
