another definition in the dictionary:
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
the notion that the adoption of a particular fashion will spread horizontally within several socioeconomic classes at the same time. See Trickle-Down Concept, Trickle-Up Concept.
ABC_Account_Cla
the classification of customer accounts within a sales territory or region into groups according to ...
another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.
Custom_Marketin
marketing activity in which a company attempts to satisfy the unique needs of every customer, also c ...
another definition in the dictionary:
Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Comparative_Adv
advertising in which a firm names a competitor's product and compares it with its own, also called C ...
another definition in the dictionary:
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Buyer_Seller_Dy
the two-way flow of communication between buyer and seller. ...
another definition in the dictionary:
Action_Plan-see Action Program.
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.