another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Trickle_Down_Co
the notion that the adoption of a particular fashion will flow downward from one socioeconomic layer or consumers to the next. See Trickle-Across Concept, Trickle-Up Concept.
see also:
FABS
acronym for Features and Benefits Selling. ...
another definition in the dictionary:
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Depth_Selling
see Problem-Solving Approach. ...
another definition in the dictionary:
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Lagged_Effect
see Lagged Response. ...
another definition in the dictionary:
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Product_Line_Ex
one of four possible segmentation strategies (with concentrated segmentation strategy, market segmen ...
another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
R_and_D-abbrev. Research and Development.
Pyramid_Selling
a selling system, now illegal in Australia, in which members of a sales organisation derive their ea ...
another definition in the dictionary:
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
