another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Laboratory_Test-see Accelerated Test Marketing.
the notion that the adoption of a particular fashion will flow upward from one socioeconomic layer of consumers to the next. See Trickle-Across Concept, Trickle-Down Concept.
District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...
another definition in the dictionary:
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
POP-abbrev. Point of Purchase.
Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...
another definition in the dictionary:
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
CIF_Pricing
see Cost-Insurance-Freight Pricing. ...
another definition in the dictionary:
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute. ...
another definition in the dictionary:
Product_Positio-see Market Positioning.
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
ACTU
abbrev. Australian Council of Trade Unions. ...
another definition in the dictionary:
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.