another definition in the dictionary:
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
FOB-abbrev. Free-on-Board.
Trickle_Up_Conc
the notion that the adoption of a particular fashion will flow upward from one socioeconomic layer of consumers to the next. See Trickle-Across Concept, Trickle-Down Concept.
see also:
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Advertising_Cop-the content and context of a message contained in an advertisement.
Consumer_Needs_
Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for d ...
another definition in the dictionary:
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Organisation_Ma
activity related to the marketing of an association, school, college, hospital, sporting or social g ...
another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...
another definition in the dictionary:
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
Open_Dating
an aspect of labelling in which certain products are required, either by law or under voluntary indu ...
another definition in the dictionary:
Acceptable_Pric-an expectation in the minds of consumers regarding price levels for a product category, consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or above it because the expected benefit of the product is not worth the price.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
