Marketing Dictionary

another definition in the dictionary:

Commercial_Trav-a late nineteenth century term of American origin for a salesperson.

Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.

Try_On_For_Size

a buyer-based approach to pricing in which salespeople test resellers' reactions to the proposed price of a forthcoming product before a final decision on price is made.



see also:

Consumables
see Consumer Non-Durables. ...

another definition in the dictionary:

Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.

Marketing_Orien-see Marketing Concept.

Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor. ...

another definition in the dictionary:

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.

Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...

another definition in the dictionary:

Media_Schedule-a plan which outlines when and how often a company will advertise.

Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.

Desk_Research
see Secondary Research. ...

another definition in the dictionary:

Brand_Family-See Family Brand.

Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.

Gross_Rating_Po
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by f ...

another definition in the dictionary:

GNP-abbrev. Gross National Product

Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.


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