another definition in the dictionary:
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Try_On_For_Size
a buyer-based approach to pricing in which salespeople test resellers' reactions to the proposed price of a forthcoming product before a final decision on price is made.
see also:
Consumables
see Consumer Non-Durables. ...
another definition in the dictionary:
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Marketing_Orien-see Marketing Concept.
Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor. ...
another definition in the dictionary:
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...
another definition in the dictionary:
Media_Schedule-a plan which outlines when and how often a company will advertise.
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
Desk_Research
see Secondary Research. ...
another definition in the dictionary:
Brand_Family-See Family Brand.
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
Gross_Rating_Po
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by f ...
another definition in the dictionary:
GNP-abbrev. Gross National Product
Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
