Marketing Dictionary

another definition in the dictionary:

Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.

Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.

Turnover_Method

see T-O Technique.



see also:

Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers ...

another definition in the dictionary:

Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.

Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.

Consummatory_Ad
advertising which stresses the benefits of taking immediate action to purchase. ...

another definition in the dictionary:

FACTS-abbrev. Federation of Australian Commercial Television Stations.

Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.

Recruiting
see Sales Personnel Recruitment. ...

another definition in the dictionary:

Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.

Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.

Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...

another definition in the dictionary:

Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.

Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.

Penetration_Pri
see Market Penetration Pricing. ...

another definition in the dictionary:

Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.

Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.


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