another definition in the dictionary:
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Two_Level_Chann
a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a retailer) between the manufacturer and the end-user. See Marketing Channels.
see also:
Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See ...
another definition in the dictionary:
Multiple_Sourci-buying supplies from several vendors so that the risk of any one source being unable to supply is minimised.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Redemption
the conversion of a sales promotion coupon to a purchase. ...
another definition in the dictionary:
Selective_Selli-see Selective Distribution.
Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...
another definition in the dictionary:
Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.
FOC-abbrev. Front-of-Counter.
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Fo ...
another definition in the dictionary:
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Consumer_Sales_
excluding advertising, personal selling and publicity - intended to motivate potential purchasers of ...
another definition in the dictionary:
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
