Marketing Dictionary

another definition in the dictionary:

Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.

Prospecting-the first step in the selling process, the activity of seeking out potential customers.

Two_Level_Chann

a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a retailer) between the manufacturer and the end-user. See Marketing Channels.



see also:

Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...

another definition in the dictionary:

Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.

Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.

In_Home_Shoppin
see Home Shopping. ...

another definition in the dictionary:

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Date_Stamping-See Open Dating.

Product_Orienta
a management philosophy, concept, focus or state of mind which emphasises the quality of the product ...

another definition in the dictionary:

Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.

Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.

Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...

another definition in the dictionary:

Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.

Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.

Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...

another definition in the dictionary:

Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.


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