Marketing Dictionary

another definition in the dictionary:

Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.

Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.

USP

abbrev. Unique Selling Proposition.



see also:

Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...

another definition in the dictionary:

Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.

FARB-abbrev. Federation of Australian Radio Broadcasters.

Corporate_Brand
associating the name of a corporation with the individual brand name in product marketing, usually t ...

another definition in the dictionary:

Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.

Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.

Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...

another definition in the dictionary:

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.

Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...

another definition in the dictionary:

Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.

Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.

Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...

another definition in the dictionary:

Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.

Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.


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