another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
the amount by which a bottle, box, packet, etc (of soft drink, breakfast cereal, potato chips, or the like) falls short of being full.
Individual_Bran
the part of the brand name which identifies a particular product when it follows a family brand name ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...
another definition in the dictionary:
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Psychological_S
a consumer's mind set, his or her positive or negative feelings or predispositions towards a particu ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Outdoor_Adverti
advertising by means of posters and signs, stationary or mobile. ...
another definition in the dictionary:
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Sensory_Retaili
a recent trend in retailing in which the retailer attempts to position the store and attract custome ...
another definition in the dictionary:
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.