Marketing Dictionary

another definition in the dictionary:

Hypermarche-see Hypermarket.

Ullage

the amount by which a bottle, box, packet, etc (of soft drink, breakfast cereal, potato chips, or the like) falls short of being full.



see also:

Amiable_(Social
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespe ...

another definition in the dictionary:

New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.

Buying_Situatio-see Buy Classes.

Consumerism
a social movement intended to safeguard the rights of consumers. ...

another definition in the dictionary:

Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.

Early_Majority-the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See Diffusion of Innovation, Early Adopters, Innovators, Laggards, Late Majority.

Free_Standing_I
brochures, leaflets and similar advertising material distributed with magazines and newspapers as lo ...

another definition in the dictionary:

Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.

Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.

Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...

another definition in the dictionary:

Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.

Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.

Price_Competiti
a competitive situation in which price is used as the major means of differentiating the product of ...

another definition in the dictionary:

Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.

Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.


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