another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Umbrella_Pricin
a pricing situation common in oligopolistic market situations where the larger firms, by keeping prices high, create room for smaller companies to operate profitably below them. See Keep-Out Pricing.
see also:
FIS_Pricing
see Free-in-Store Pricing. ...
another definition in the dictionary:
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
AMA-abbrev. American Marketing Association
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
another definition in the dictionary:
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
Entry_Barrier-see Market Entry Barrier.
Pressure_Sellin
see High Pressure Selling. ...
another definition in the dictionary:
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Middleman_s_Bra-see Private Brand.
Brand_Reinforce
activity associated with getting consumers who have tried a particular brand to become repeat purcha ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Organisation_Ma
activity related to the marketing of an association, school, college, hospital, sporting or social g ...
another definition in the dictionary:
Product_Elimina-the decision to drop a product (for example, in the decline stage of its life cycle) in order to use the costs associated with it to enhance profits or to release resources that could be more effectively used in other ways.
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
