another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
a pricing situation common in oligopolistic market situations where the larger firms, by keeping prices high, create room for smaller companies to operate profitably below them. See Keep-Out Pricing.
Sales_Resistanc
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sal ...
another definition in the dictionary:
Decision_Making-choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
another definition in the dictionary:
Skimming-see Market Skimming Pricing.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is havin ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
another definition in the dictionary:
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
another definition in the dictionary:
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.