Marketing Dictionary

another definition in the dictionary:

Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.

Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.

Undifferentiate

see Mass Marketing.



see also:

Brand_Label
a label which gives the brand name of the product. ...

another definition in the dictionary:

Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.

Decision_Matrix-a tool used in decision making in which the various dimensions of a problem are listed and rated to determine the most appropriate alternative in a particular situation.

Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract ...

another definition in the dictionary:

Geocentrism-the view that the whole world is one single market.

SBU-abbrev. Strategic Business Unit.

Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...

another definition in the dictionary:

Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.

Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.

S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...

another definition in the dictionary:

Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.

Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.

Service_Heterog
see Variability. ...

another definition in the dictionary:

Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.

Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster