Marketing Dictionary

another definition in the dictionary:

Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.

Expected_Value_-see Expected Return Model.

Undifferentiate

see Mass Marketing.



see also:

Price_Sensitivi
see Price Elasticity. ...

another definition in the dictionary:

Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.

Collusion-agreement between a group of companies to fix a common price. See Cartel.

Advertising_Bud
decisions pertaining to the amount to be allocated to advertising expenditure in a given period, com ...

another definition in the dictionary:

Product_Line_Le-the number of different products in a product line. See Product Line.

Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.

Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic or ...

another definition in the dictionary:

Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.

Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.

Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...

another definition in the dictionary:

Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

Primary_Demand
demand for a product class rather than for a particular brand within the class. ...

another definition in the dictionary:

Distortion-see Selective Distortion.

Diseconomies_of-see Economies of Scale.


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