another definition in the dictionary:
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Unique_Selling_
the particular quality, feature or benefit of a product which a competitor's product, although similar, cannot or does not offer, commonly referred to as the USP.
see also:
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Economic_Order_
the optimum quantity of each product that must be ordered to balance the inventory holding costs aga ...
another definition in the dictionary:
National_Brand-see Manufacturerís Brand
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
SKU-abbrev. Stock-Keeping Unit.
Merchandisers
retail stores which sell finished, non-food items, four types of merchandisers (categorised on the b ...
another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
