another definition in the dictionary:
Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
the particular quality, feature or benefit of a product which a competitor's product, although similar, cannot or does not offer, commonly referred to as the USP.
Feedback
the mechanism in the communication process which allows the sender to monitor and evaluate the recei ...
another definition in the dictionary:
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...
another definition in the dictionary:
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.
Spreadsheet_Ana
the analysis of data using special computer software to anticipate marketing performance under a giv ...
another definition in the dictionary:
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Moving_Average
a forecasting method using the average volume achieved in several recent sales periods to predict th ...
another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Exchange
the transfer of an object, idea, service, etc. from one person or organisation to another in return ...
another definition in the dictionary:
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.