Marketing Dictionary

another definition in the dictionary:

Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.

Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.

Unit_Pricing

an aspect of labelling in which, either by law or under voluntary industry codes, marketers are required to mark the price per unit of standard measure on certain product items as well as the price of the item so that shoppers in retail stores can compare packs of varying weight and volume.



see also:

Postage_Stamp_P
see Uniform Delivered Pricing. ...

another definition in the dictionary:

Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.

Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.

Service
an intangible product, any product offering that is essentially intangible. ...

another definition in the dictionary:

External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.

Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.

Brand_Familiari
the awareness consumers have of a particular brand. ...

another definition in the dictionary:

Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.

Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.

Company_Mission
see Corporate Mission. ...

another definition in the dictionary:

Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.

Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.

Physiological_N
innate human feelings of deprivation related to an individual's biological well-being. See Psycholog ...

another definition in the dictionary:

Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.

Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error