another definition in the dictionary:
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Unit_Pricing
an aspect of labelling in which, either by law or under voluntary industry codes, marketers are required to mark the price per unit of standard measure on certain product items as well as the price of the item so that shoppers in retail stores can compare packs of varying weight and volume.
see also:
Differentiated_
the division of a heterogeneous market into relatively homogeneous segments so that the needs and wa ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Experience_Curv
see Learning Curve. ...
another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Advertising_Imp-see Impact.
New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See I ...
another definition in the dictionary:
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...
another definition in the dictionary:
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
another definition in the dictionary:
Brand_Family-See Family Brand.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
