Marketing Dictionary

another definition in the dictionary:

Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.

Explanatory_Var-see Experimental Variables.

Unit_Volume_Quo

a common form of sales assignment, goal or target used to measure a salesperson's performance, the salesperson is expected to sell a certain number of units of the product or product range in each budget period. Other commonly used types of quota are dollar volume quota, gross margin quota, net profit quota and activity quota. See Sales Quota.



see also:

Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additio ...

another definition in the dictionary:

Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.

Informative_Adv-advertising intended to inform rather than to persuade or remind.

External_Market
relatively uncontrollable factors outside the firm which influence its decision making. See Internal ...

another definition in the dictionary:

Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.

Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.

DPI
abbrev. Disposable Personal Income. ...

another definition in the dictionary:

Rebate-a temporary price reduction to encourage immediate purchase.

Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.

Electronic_Shel
see Shelf-Talkers ...

another definition in the dictionary:

Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.

Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.

Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...

another definition in the dictionary:

Bias-see Interviewer Bias.

Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.


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