another definition in the dictionary:
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
Universal_Produ
the American system of computer-assisted product identification, the equivalent system in Australia is the Australian Product Number. See Australian Product Number.
see also:
Birdyback
a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyba ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Promotional_Bud
the sum allocated in a particular accounting period for expenditure on promotion. ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Multiple_Pricin-see Flexible Pricing.
Sales_Forecast
an estimation of the likely volume of sales, measured in dollars and units, for a future planning pe ...
another definition in the dictionary:
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Loss_Leader_Pri
the pricing of a product at less than cost to attract purchasers to a store so that they will buy ad ...
another definition in the dictionary:
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
Direct_to_Home_-see Direct-Response Selling.
