Marketing Dictionary

another definition in the dictionary:

Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.

Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.

Universal_Produ

the American system of computer-assisted product identification, the equivalent system in Australia is the Australian Product Number. See Australian Product Number.



see also:

Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...

another definition in the dictionary:

Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.

Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.

Marketing_Plan
a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve ...

another definition in the dictionary:

AMA-abbrev. American Marketing Association

Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.

Idea_Marketing
activities associated with the marketing of a cause or idea. See Broadening Concept. ...

another definition in the dictionary:

Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.

Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.

Business_Cycles
historical patterns of prevailing economic conditions - prosperity, recession, depression and recove ...

another definition in the dictionary:

Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.

Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.

Psychodrawing
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symb ...

another definition in the dictionary:

Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.

Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.


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