another definition in the dictionary:
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Universality
a feature of ideas marketing that distinguishes it from other forms of marketing, universality means that ideas can be made (and, therefore, marketed) by anyone.
see also:
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Australian_Fede-the umbrella group for the consumer movement in Australia.
Cash_Rebate
money refunded to customers who buy merchandise from retailers within a specified time, the rebate a ...
another definition in the dictionary:
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions whic ...
another definition in the dictionary:
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Non_Profit_Orga
organisations that buy and distribute goods and services for reasons other than the return of profit ...
another definition in the dictionary:
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
