another definition in the dictionary:
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
Installations-a classification of industrial goods which includes land, buildings and major equipment.
a feature of ideas marketing that distinguishes it from other forms of marketing, universality means that ideas can be made (and, therefore, marketed) by anyone.
Adaptation_Appr
an approach in global marketing in which an organisation allows an affiliate or subsidiary to set th ...
another definition in the dictionary:
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Product_Liabili
the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately ...
another definition in the dictionary:
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Service_Perisha
see Perishability. ...
another definition in the dictionary:
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Concentric_Dive
a growth strategy in which a company seeks to develop by adding new products, also called convergent ...
another definition in the dictionary:
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Poster
an outdoor advertising medium, a billboard. ...
another definition in the dictionary:
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.