another definition in the dictionary:
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
a feature of ideas marketing that distinguishes it from other forms of marketing, universality means that ideas can be made (and, therefore, marketed) by anyone.
Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor. ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Benefit_in_Rese-see Incentive Close.
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...
another definition in the dictionary:
Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Sales_Managemen
the process of planning, organising, controlling and evaluating the activities of the sales force. ...
another definition in the dictionary:
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Brinkmanship
a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, ...
another definition in the dictionary:
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.
KISS_Principle
acronym for 'Keep It Simple and Straightforward' ...
another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Bottom_Line-a colloquial term meaning 'profits'.