another definition in the dictionary:
RPM-abbrev. Resale Price Maintenance.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
the unexpected loss of sales from one product to another more recently introduced product in the line, unplanned cannibalisation is more likely when there is little significant difference between the two products. See Cannibalisation, Planned Cannibalisation.
Mail_Order_Hous
a retailing organisation which uses catalogues rather than a sales force to promote its goods to cus ...
another definition in the dictionary:
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Barter
an exchange in which one good is traded for another, money is not involved. ...
another definition in the dictionary:
Diseconomies_of-see Economies of Scale.
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Market_Allocati-see Free Market System, Capitalist System.
Designated_Mark
See Area Of Influence. ...
another definition in the dictionary:
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Sales_Force_Mix
the mix of individual territory representatives, national account sales teams, telemarketers, etc in ...
another definition in the dictionary:
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
Heterogeneity-see Variability.