another definition in the dictionary:
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Unplanned_Canni
the unexpected loss of sales from one product to another more recently introduced product in the line, unplanned cannibalisation is more likely when there is little significant difference between the two products. See Cannibalisation, Planned Cannibalisation.
see also:
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
ASIC
abbrev. Australian Standard Industrial Classification. ...
another definition in the dictionary:
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Competitive_Bid
a process in which buyers request potential suppliers to submit quotations or tenders for a proposed ...
another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Promotional_Bud
the sum allocated in a particular accounting period for expenditure on promotion. ...
another definition in the dictionary:
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Direct_to_Home_-see Direct-Response Selling.
Continuity
the scheduling of media exposures of a particular advertisement or campaign evenly within a given pe ...
another definition in the dictionary:
FAS-abbrev. Free-alongside-Ship (at port of export).
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
