another definition in the dictionary:
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Unsegmented_Mar
see Mass Marketing, Undifferentiated Marketing.
see also:
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Niche_Marketing-see Concentrated Marketing
Consumables-see Consumer Non-Durables.
Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Customer_Panels-see Focus Group.
Disposable_Inco
the balance of a person's income after payment of tax liability. See Discretionary Income. ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Limited_Service-a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
