another definition in the dictionary:
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
see Mass Marketing, Undifferentiated Marketing.
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provid ...
another definition in the dictionary:
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Physical_Distri
the management and control of the activities involved in the storage, handling and movement of goods ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Consumer_Attitu-see Attitudes.
Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...
another definition in the dictionary:
Brand_Familiari-the awareness consumers have of a particular brand.
Census-the collection of data from all possible sources in a population.
Canned_Approach
see Stimulus-Response Approach. ...
another definition in the dictionary:
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
Relative_Market
the size of a company's share of the market compared to that of competitors. ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.