Marketing Dictionary

another definition in the dictionary:

Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.

Unsought_Goods

a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying, commonly quoted examples include cemetery plots, encyclopedias and life insurance. See Convenience Goods, Shopping Goods, Specialty Goods.



see also:

Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...

another definition in the dictionary:

Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.

Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.

Floor_Price
see Price Floor. ...

another definition in the dictionary:

In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.

Marketing_Chann-the path or route taken by goods and services as they move from producer to final consumer, in addition to the goods and services themselves, title, information, promotion and payment also move along the marketing channels carry. Also called Channels of Distribution. See Channel Flows, Marketing Intermediaries.

PDM
abbrev. Physical Distribution Management, Product-Differentiated Marketing. ...

another definition in the dictionary:

Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.

Service_Insepar-see Inseparability.

Belongingness_a
the desire for love and affection from others. See Maslow's Hierarchy of Needs. ...

another definition in the dictionary:

Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.

Last_Chance_Clo-see Standing Room Only.

SRO_Technique
see Standing Room Only. ...

another definition in the dictionary:

EEC-abbrev. European Economic Community.

Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.


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