another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Unsought_Goods
a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying, commonly quoted examples include cemetery plots, encyclopedias and life insurance. See Convenience Goods, Shopping Goods, Specialty Goods.
see also:
Secondary_Packa
a box or other protective wrapping in which the product in its primary package is kept until ready f ...
another definition in the dictionary:
Company_Mission-see Corporate Mission.
Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.
Non_Store_Retai
the merchandising of goods by means other than retail shops, merchandising by mail order, vending ma ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Arbitrary_Metho
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Inventory_Carry-see Holding Costs.
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Designated_Mark
See Area Of Influence. ...
another definition in the dictionary:
Advertising_Med-see Advertising Media.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Closed_End_Ques
a question which allows a respondent to choose an answer from a given list. See Open-End Question. ...
another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Personal_Income-the wages, salary, etc. earned by an individual.
