another definition in the dictionary:
Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
a term used in reference to the sensitivity of consumers to an increase in the price of a particular product, upside elasticity means that there will be a significant drop in consumer demand as prices increase. See Upside Inelasticity, Downside Elasticity, Downside Inelasticity.
Daily_Sales_Pla
a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be vi ...
another definition in the dictionary:
Bar_Code_Scanne-see Scanner Systems.
Non_Business_Ma-see Non-Profit Marketing
Service_Mix
the range of services offered by a services marketing company. ...
another definition in the dictionary:
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
Encouragement_P
question posed by salespeople to get additional information from a prospective buyer. ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
FOB-abbrev. Free-on-Board.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
Price_Floor
A price, usually imposed by law, below which market prices are not permitted to floor, also called a ...
another definition in the dictionary:
In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
Motivation-that which provides the inner drive for a person to act.