another definition in the dictionary:
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Upside_Elastici
a term used in reference to the sensitivity of consumers to an increase in the price of a particular product, upside elasticity means that there will be a significant drop in consumer demand as prices increase. See Upside Inelasticity, Downside Elasticity, Downside Inelasticity.
see also:
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
another definition in the dictionary:
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Marketing_Perfo-see Marketing Audit.
Price_Bundling
a pricing strategy in which various products sold to a customer together are offered at a price less ...
another definition in the dictionary:
Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.
BEP-abbrev. Break-Even Point.
Sell_Through_Qu
the quantity of merchandise required for a sales promotion. ...
another definition in the dictionary:
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
Brand_Label-a label which gives the brand name of the product.
Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...
another definition in the dictionary:
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Perception-the way in which an individual interprets stimuli received by the senses.
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
