another definition in the dictionary:
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.
Upside_Inelasti
a term used in reference to the sensitivity of consumers to an increase in the price of a particular product, upside inelasticity means that there will be no significant change in demand as prices increase. See Upside Elasticity, Downside Elasticity, Downside Inelasticity.
see also:
Emotional_Close
a closing technique in which the salesperson attempts to get a favourable response from a buyer by a ...
another definition in the dictionary:
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...
another definition in the dictionary:
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Product_Manager
an individual given responsibility for the planning and co-ordinating of a firm's marketing activiti ...
another definition in the dictionary:
Conversional_Ma-marketing activity intended to get people to change their ideas and attitudes about something they dislike.
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Selling_Formula
various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selli ...
another definition in the dictionary:
Floor_Price-see Price Floor.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...
another definition in the dictionary:
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
