Marketing Dictionary

another definition in the dictionary:

Sales_Tactics-the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.

Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.

Upside_Inelasti

a term used in reference to the sensitivity of consumers to an increase in the price of a particular product, upside inelasticity means that there will be no significant change in demand as prices increase. See Upside Elasticity, Downside Elasticity, Downside Inelasticity.



see also:

Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...

another definition in the dictionary:

Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.

Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, ...

another definition in the dictionary:

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.

Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...

another definition in the dictionary:

Monopoly-a market situation in which there is only one seller.

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Foothold_Firm
see Market Nicher. ...

another definition in the dictionary:

Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.

Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.

Dual_Distributi
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneousl ...

another definition in the dictionary:

Depth_of_Produc-see Product Line Length.

Order_Generatio-advertising, personal selling and sales promotion.


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