another definition in the dictionary:
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Upward_Stretchi
introducing a new product into a product line at the higher priced end of the market. See Downward Stretching, Two-Way Stretching.
see also:
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies ar ...
another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...
another definition in the dictionary:
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
AMA
abbrev. American Marketing Association ...
another definition in the dictionary:
Banded_Offers-see Banded Pack.
Dissonance-see Cognitive Dissonance.
Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...
another definition in the dictionary:
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
