another definition in the dictionary:
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Premium_Pricing-see High-Price Strategy.
introducing a new product into a product line at the higher priced end of the market. See Downward Stretching, Two-Way Stretching.
Poster
an outdoor advertising medium, a billboard. ...
another definition in the dictionary:
DPI-abbrev. Disposable Personal Income.
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Business_Cycles
historical patterns of prevailing economic conditions - prosperity, recession, depression and recove ...
another definition in the dictionary:
Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.
Clutter_Level-See Clutter, Audience Tune-Out.
Consumer_Attitu
see Attitudes. ...
another definition in the dictionary:
Prototype-rly version of a new product made or built specifically for trialling and testing.
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...
another definition in the dictionary:
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
Diversification
a growth strategy in which an organisation takes on new products and new markets at the same time. S ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.