another definition in the dictionary:
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
a measure of the quantity of a product consumed by a user in a given period, users may be subdivided as heavy, moderate and light. See Behaviouristic Segmentation.
Microsegmentati
the division of a market into smaller groups of customers on the basis of more narrowly defined need ...
another definition in the dictionary:
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Information_Uti
the value given to a product by virtue of the fact that it can provide the user with information tha ...
another definition in the dictionary:
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
AFMA
abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand. ...
another definition in the dictionary:
Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.
Corporate_Strat-see Strategic Planning.
Asset_Turnover
a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by tot ...
another definition in the dictionary:
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
another definition in the dictionary:
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.