another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Usage_Rate
a measure of the quantity of a product consumed by a user in a given period, users may be subdivided as heavy, moderate and light. See Behaviouristic Segmentation.
see also:
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...
another definition in the dictionary:
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
National_Accoun
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the need ...
another definition in the dictionary:
Learning-fixed behavioural changes resulting from an individual's experiences.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Customer_Orient
see ...
another definition in the dictionary:
Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.
Palletisation-the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.
Database
eting. ...
another definition in the dictionary:
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
