another definition in the dictionary:
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
VALS
abbrev. Values and Lifestyle System.
see also:
Me_Too_Products
risk-avoiding products which are not significantly different from those of competitors. See Breakthr ...
another definition in the dictionary:
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Department_Stor
a large retail store offering a wide variety of goods in different departments. See Full-Line Depart ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Planned_Economy
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist S ...
another definition in the dictionary:
Basing_Point_Pr-see Base-Point Pricing.
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...
another definition in the dictionary:
Brand_Concept-the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
