another definition in the dictionary:
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
VMS
abbrev. Vertical Marketing System.
see also:
Cash_Flow
the money required by a company to meet expenses in a given period. ...
another definition in the dictionary:
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...
another definition in the dictionary:
Palletisation-the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Effective_Buyin
an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc ...
another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
PLC-abbrev. Product Life Cycle
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
AFA-abbrev. Advertising Federation of Australia.
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
