another definition in the dictionary:
Lagged_Effect-see Lagged Response.
Experience_Curv-see Learning Curve.
Validity
in marketing research, the obtaining of the right information for the purposes of the study.
see also:
FIS_Pricing
see Free-in-Store Pricing. ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Laboratory_Test-see Accelerated Test Marketing.
Evaluative_Prob
questions posed by salespeople to help their understanding of a prospective customer's feelings on a ...
another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
Selling_Up
a practice in selling aimed at convincing the customer to buy a higher-priced item than the one orig ...
another definition in the dictionary:
Knocking_Copy-advertising copy in which one manufacturer compares a product to the product of another, under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not 'disparage identifiable products, services or advertisers in an unfair or misleading way'. See Comparison Advertising.
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Measurability
one of the four major requirements (with actionability, accessibility and substantiality) for useful ...
another definition in the dictionary:
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Free_Samples
see Samples. ...
another definition in the dictionary:
Market_Factor-any external variable affecting the level of a company's sales.
Scanning-see Environmental Scanning.
