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Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
a recognition by the company that the price consumers are prepared to pay for its product will depend on the benefits received and not just on the physical product itself.
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
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Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Australian_Adve
a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, publi ...
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Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
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Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Question_Method
handling a buyer's by making the prospect answer his or her own objection. If, for example, the buye ...
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Rebate-a temporary price reduction to encourage immediate purchase.
Account_Executi-see Account Manager.
Inventory_Manag
activities involved in maintaining the appropriate level of stock in a warehouse. ...
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Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Short_Run_Avera-the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.