another definition in the dictionary:
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Value_Added_Tax
a tax based on the amount by which value has been added to a product at each stage of production.
see also:
Problem_Situati
a model of a problem situation faced by a decision-maker, constructed (often by a marketing research ...
another definition in the dictionary:
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
Market_Expansio
a growth strategy in which an organisation targets existing products to new markets, market developm ...
another definition in the dictionary:
AMI-abbrev. Australian Marketing Institute.
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Exploratory_Res
desk research undertaken before primary research is commenced in a marketing research study, includi ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its as ...
another definition in the dictionary:
Channel-see Marketing Channels.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
