another definition in the dictionary:
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Field_Research-see Primary Research.
Value_Added_Who
providing more wholesaler services and lowering the cost of these services to retailers to improve productivity and profitability.
see also:
Sales_Personnel
identifying appropriate sources of sales personnel and attracting applicants to the firm. ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of ...
another definition in the dictionary:
Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Multiple_Packag
the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one conta ...
another definition in the dictionary:
Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Service_Variabi
see Variability. ...
another definition in the dictionary:
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Consumer_Resear
marketing research into the requirements, opinions, attitudes, etc. of consumers. ...
another definition in the dictionary:
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
