another definition in the dictionary:
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Value_Retailing
positioning a retail store as one in which consumers receive greater overall value-to-cost benefits (if not necessarily lower prices) than in competitors' stores.
see also:
Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...
another definition in the dictionary:
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Push_Strategy-promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.
Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...
another definition in the dictionary:
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
FARB
abbrev. Federation of Australian Radio Broadcasters. ...
another definition in the dictionary:
Buying_Power-the resources, especially financial, that customers have at a given time.
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
another definition in the dictionary:
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
