another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Van_Distributor
a specialty wholesaler making frequent and regular deliveries of fast-moving consumer goods, mainly cigarettes and foodstuffs, to retailers.
see also:
Computer_Modell
constructing and manipulating computer-based simulations of marketing situations to examine the cons ...
another definition in the dictionary:
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contrac ...
another definition in the dictionary:
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Scanning-see Environmental Scanning.
Customer_Record
a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (nam ...
another definition in the dictionary:
Introductory_Al-see Slotting Allowance.
Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...
another definition in the dictionary:
Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.
Consumer_Attitu-see Attitudes.
Deep_Assortment
an assortment strategy in which a reseller decides to carry many variants of each product in the ran ...
another definition in the dictionary:
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
