Marketing Dictionary

another definition in the dictionary:

Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.

In_Home_Shoppin-see Home Shopping.

Variable_Pricin

see Flexible Pricing.



see also:

FIS
abbrev. Free-in-Store. ...

another definition in the dictionary:

Demographic_Var-see Demographic Characteristics.

Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.

Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...

another definition in the dictionary:

Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.

Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.

Aseptic_Packagi
a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packagi ...

another definition in the dictionary:

Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.

Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.

Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...

another definition in the dictionary:

Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.

Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.

Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...

another definition in the dictionary:

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.

Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.


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