another definition in the dictionary:
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Variety_Seeking
purchase decisions made by consumers who are willing to try a diversity of brands for variety and to avoid boredom, variety seeking decisions occur when the degree of involvement with a product is low. See Boredom Avoidance, Low-Involvement Products.
see also:
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
Demand_Elastici-see Elasticity of Demand.
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea th ...
another definition in the dictionary:
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of ...
another definition in the dictionary:
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Line_Pruning-see Product Line Pruning.
Interview_Study
a common technique for gathering primary data in marketing research. Respondents in an interview stu ...
another definition in the dictionary:
Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
Gap_Analysis
the determination of the methods and techniques used to fill the 'gap' between corporate sales and f ...
another definition in the dictionary:
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
