another definition in the dictionary:
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Vending_Machine
a coin-operated device which can be used to dispense a variety of consumer products (food, cigarettes, etc) and services (automatic teller machines at banks).
see also:
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
another definition in the dictionary:
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Galvanic_Skin_R
a physiological testing technique in which the electrical conductivity of the skin is measured to ch ...
another definition in the dictionary:
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Directories_
classified lists of names and adresses of individuals and organisations used in selling for prospect ...
another definition in the dictionary:
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Competitive_Nic-a segment in a market in which a company can compete effectively.
Piggybacking
a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of compl ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
