another definition in the dictionary:
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.
Vendor_Analysis
the rating by a buying organisation of all possible suppliers of a product on a scale to select the most appropriate, also referred to as Vendor Rating. See Value Analysis.
see also:
Sell_In
see Selling-In. ...
another definition in the dictionary:
Leader_Pricing-see Loss Leader Pricing.
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
another definition in the dictionary:
Command_System-see Planned Economy, Controlled Allocation System.
Price_Sensitivi-see Price Elasticity.
Augmented_Produ
a product enhanced by the addition of related services and benefits, eg. installation, warranty, mai ...
another definition in the dictionary:
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
Experimental_Re-a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.
Polyopsony-a market situation in which there are no large buyers but many small ones.
Functional_Modi
see Feature Modification. ...
another definition in the dictionary:
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
