another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Vendor_Loyalty
the allegiance a firm gives to a supplier, straight rebuys usually reflect vendor loyalty but they are sometimes due to inertia.
see also:
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...
another definition in the dictionary:
Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.
Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Pure_Competitio
a marketing situation in which there are a large number of sellers of a product which cannot be diff ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Product_Testing
exposing consumers to a new product, in final or prototype form, so that they might compare it to th ...
another definition in the dictionary:
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand. ...
another definition in the dictionary:
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.
