another definition in the dictionary:
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Oligopsony-a market situation in which there are only a few buyers.
Vendor_Selectio
the decision-making that occurs when a firm selects a supplier in order to minimise the risk of choosing the wrong one. Strategies used include the rating of vendors on a scale, the practice of choosing vendors from an approved list, multiple sourcing, and choosing the lowest priced vendor to minimise the potential for financial loss.
see also:
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Ceiling_Price-see Price Ceiling.
Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims. ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Source-see Sender.
Credit
the allowance of time in which to pay for a purchase. See Consumer Credit. ...
another definition in the dictionary:
Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.
Market_Diversif
a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its ...
another definition in the dictionary:
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
