Marketing Dictionary

another definition in the dictionary:

FIS_Pricing-see Free-in-Store Pricing.

Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.

Venture_Team

key people from various departments of an organisation given responsibility for the development of a new product from concept to commercialisation.



see also:

JIT
abbrev. Just-In-Time Inventory System. ...

another definition in the dictionary:

Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.

FOB_Pricing-see Free-on-Board Pricing.

Death_of_Salesm
a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', th ...

another definition in the dictionary:

Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.

New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...

another definition in the dictionary:

Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Information_Ori
an advertising plan or tactic intended to maintain a brand's image over time (rather than to change ...

another definition in the dictionary:

Advertising_All-see Advertising Budget.

Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..

Consumer_Credit
finance made available by leading companies to consumers for purchases with arrangements having been ...

another definition in the dictionary:

Australian_Fede-the umbrella group for the consumer movement in Australia.

Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.


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