another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Vertical_Channe
discord among members at different levels of a marketing channel, for example manufacturer-wholesaler or wholesaler-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Horizontal Channel Conflict.
see also:
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Demand_Elastici-see Elasticity of Demand.
Marginal_Profit
the change in the total profit that results from the sale of an additional unit. ...
another definition in the dictionary:
Product_Line_Ex-one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Differentiated Segmentation Strategy.
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...
another definition in the dictionary:
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
